Bloomr CRM for Industrial Products

Bloomr CRM is designed to help map opportunities with your direct and indirect accounts through various stages of the sales pipeline.

Ask for Demo

Bloomr CRM for Industrial Products

Bloomr CRM is designed to help map opportunities with your direct and indirect accounts through various stages of the sales pipeline.

Ask for Demo

As a top CRM for Industrial Products, Bloomr Addresses the Sales and Market Needs of the Industry

Industrial B2B sales are characterized by high value and repetitive transactions often resulting in long-term or multi-period contracts. The buying decisions have significant impact for both the customers as well as suppliers. This results in tough negotiations with long lead cycles. It involves complex issues such as cost reduction, improving productivity, reducing failure rates, optimization of resources, etc.

Consequently, the KAM has to work closely with multiple internal and external stakeholders to build the right solutions and deliver business results. The KAM needs to have in-depth insights of the customer industry segment and product application mastery. In addition, a decent grasp of other functions such as finance, supply chain, etc. is also required.

The focus area for a CRM for Industrial Products would be to

(i) deliver better engagement with customers

(ii) collaborate with other functions

(iii) efficiently manage multiple opportunities with prospects and existing accounts (directly and also through industrial distribution channels)

Bloomr enables KAMs as well as industrial indirect teams to work collaboratively to deliver business results through a host of features.

As a top CRM for Industrial Products, Bloomr Addresses the Sales and Market Needs of the Industry

Industrial B2B sales are characterized by high value and repetitive transactions often resulting in long-term or multi-period contracts. The buying decisions have significant impact for both the customers as well as suppliers. This results in tough negotiations with long lead cycles. It involves complex issues such as cost reduction, improving productivity, reducing failure rates, optimization of resources, etc.

Consequently, the KAM has to work closely with multiple internal and external stakeholders to build the right solutions and deliver business results. The KAM needs to have in-depth insights of the customer industry segment and product application mastery. In addition, a decent grasp of other functions such as finance, supply chain, etc. is also required.

The focus area for a CRM for Industrial Products would be to

(i) deliver better engagement with customers

(ii)collaborate with other functions

(iii)efficiently manage multiple opportunities with prospects and existing accounts (directly and also through industrial distribution channels)

Bloomr enables KAMs as well as industrial indirect teams to work collaboratively to deliver business results through a host of features.

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Bloomr CRM for Industrial Products

Standardize your work techniques with the help of Bloomr’s modules to monitor objectives.

End-to-end complaint management module to capture customer issues and track progress to closure. The sales team can collaborate seamlessly with QC or technical services teams to trouble shoot and resolve complaints efficientand ly with speed. This modules has features such as

  • Tracking of business transactions for which the issues are raised – invoice nos., batch nos., transaction date etc.
  • Prompt for sales teams with frequent complaints
  • Sales teams can capture images such as product failures, damaged products, packaging /storage issues etc. for each issue
  • QC or technical services teams can provide feedback or resolution for each issue raised with documentation to be communicated to the end customer
  • Sales teams can close resolved complaints and even re-open in case the resolution does not work well

Map opportunities with your direct and indirect accounts through various stages of the sales pipeline.

  • Opportunity stages configured to your sales process
  • Tracking opportunities
    • By product lines
    • By segments
    • By Team/individuals
    • By channel partners
  • Opportunity Dashboard
    • Ageing analysis
    • Top Opportunities
  • Key pipeline metrics at the click of a button
    • Incremental business delivered
    • Pipeline strength
    • Hit rates
    • Closure cycle times

 

Enable sales teams through sales aids & tools which are available on the click on their mobiles such as product brochures, application videos, technical write ups, MSDS sheets, test reports. On the other hand they can easily upload testimonials or case studies of customers, which can then be used by their peers handling similar customers in other geographies

Bloomr offers an extensive planning module that can be used to create and track overall business plans and break them into various categories based on need.

Bloomr Solutions – a Complete CRM for Industrial Products

  • Customizable complaint module creates a configurable template that can record the customer’s complaints aided by images.
  • The workflow of complaint resolution of an issue can be made available to internal and external experts.
  • Pending complaints can be further analyzed to be facilitated as needed for accelerated closure.

We can also help deliver custom solutions for your teams packaged within Bloomr. Some such solutions are

  • Product recommendation tool
  • Customer value calculator and communicator
  • Offer development tool
  • ROI calculator for distributors & channel partners
  • Knowledge hub

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