Transition from Sales to Marketing

Description

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Tasks

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Short Info

Client: Gaylord & Nolan
Date: 12.2016

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How to make a successful career transition from sales to marketing!

Is marketing the right place for you to be?

Truth is, sales people have awesome careers too. They can earn crazily, have flexible schedules, evoke awe and display superhuman skills of influence. So, it should never be a blind chase into marketing.

Ask yourself –

As a sales person, do you employ marketing knowledge to convert your customers? Does the possibility of long-term revenue excite you more than a sure-shot conversion right now? How keenly do you look at macro factors that influence the sales in your business?

Marketers have to be data-intensive, often working with loads of data sets trying to make sense of it. They need to factor in different perspectives while devising marketing strategy. Marketers also need to be able to communicate effectively to convert potential customers, whom they probably will never even meet. It is different from working the typical sales funnel on one customer who you can directly influence.

Do you have relevant marketing skills as a salesperson?

If the above 2 pointers seem to favour you, ask yourself

What technical and soft skills do you need to learn to succeed?

Develop your knowledge of marketing analytics, marketing tool and various software usually deployed. Incorporate your sales know-how into your marketing strategies – channel dynamics, competitive landscape, geographical realities, logistics issues and so many more that you encountered in sales. A successful marketer is not always one with the best ideas, but also laser-sharp execution.

It all about your brand, product and business.

It is a very important competency that you will be using most of the time as a marketer.

Start investing time in crafting communication

If the above 2 pointers seem to favour you, ask yourself

SOLUTION

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RESULTS

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